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Brand Manager

Date: 11-Jun-2022

Location: Outram Campus, SG

Company: National University of Singapore

Job Description

As the custodian of the Duke-NUS brand, the brand manager is responsible for maintaining brand integrity across all institutional communications and marketing initiatives, as well as ensuring that all print and digital publications, events and premiums resonate with current or potential target audiences. The position is responsible for monitoring external and internal brand perception, analysing brand positioning, shaping and articulating the School’s vision and mission, as well as translating brand elements into plans on the ground. Additionally, the brand manager is expected to monitor marketing trends, create compelling content and manage inventory, design and production of premiums, signage, logos, and environmental branding.

Job Description

  • Manage all brand and marketing related communications and activities
  • Monitor and manage the Duke-NUS brand perception
  • Analyse brand positioning and audience insights and translate them into improvements in our channels
  • Create and manage creative marketing campaigns to support the School’s distinct positioning and perception
  • Ensure all content and collaterals maintain brand integrity–style, tone of voice, search engine optimised–for all channels including social, email, website, and onsite
  • Collaborate with internal stakeholders to deliver high-quality, scalable, brand compliant content
  • Design and communicate the Duke-NUS vision, mission, and values
  • Lead development of creative content to motivate the target audience with CTAs
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research audience markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Support brand visibility in internal communications and school-wide events. Assist with the Department’s “design” needs–website banners, marketing, display, SEO & SEM campaigns, etc.
  • If required, manage agencies for production and installation collaterals
  • Lead and manage paid, owned, earned media asset
  • Monitor, analyse and produce analytics and insight reports for marketing campaigns
  • Provide guidance, support and mentoring for social media content and campaigns
  • Establish and manage the school’s photo and video archives, ensuring content is catalogued appropriately and accessible for users from different departments
  • Ability to create animations or effects is desirable
  • Provide support to other departments in for their social and digital needs e.g. provide consultation on how to improve their graphics or designs, or help edit designs if required
  • Any other duties as assigned by the HoD.


Required Skills

  • Proven working experience as Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to agencies, peers and senior management
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix and how content fits in overall channel and communications strategies is advantageous
  • Up-to-date with latest trends and marketing best practices
  • Proficiency in software such as Adobe Photoshop, Illustrator, Creative Suite, etc. is expected. Familiarity with Sitefinity and other CMS systems will be advantageous
  • Proven experience in digital marketing strategies, analytics and metrics, as well as in managing SEO/SEM campaigns
  • Hands on experience in creating both corporate and storytelling visual content, story boards, and mood boards / creative briefs
  • Strong analytical and quantitative skills
  • Able to manage multiple projects, work under pressure and ability to work independently as well as in a team
  • Strong skills set in project management, prioritising, time management, organisation, negotiations, and collaboration
  • Outstanding communication skills, excellent command of spoken and written English, with an eye for attention to detail. Proficiency in Mandarin will be advantageous
  • Confidence in public speaking / being emcee at events.
  • A go-getter, and can-do attitude, creative solutions-oriented work approach

Required Qualifications

  • A degree in a relevant discipline, with design, digital media, marketing, or communications qualifications being an advantage
  • Six to eight years of work experience in brand management, digital marketing, content development and concept creation across a breadth of channels

Departmental competencies: 

  • Live up to Duke-NUS’ values of collaboration, compassion, integrity and courage
  • A motivated self-starter who is able to work independently or in a team, with a strong sense of accountability
  • Initiate projects, provide constructive feedback to team discussions and integrate into the team’s overall dynamics
  • Contribute to the team’s culture of creating a safe workspace environment
  • Solution-oriented, respectful, non-judgemental and open-minded

We regret that only shortlisted candidates will be notified.