About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

To globally enhance the brand and reputation of NUS Business School as a leading world-class university for business education, thought leadership and research. The role will undertake the key responsibility of conceptualising and executing branding and marketing communications initiatives and campaigns to create resonance with target audiences in key markets, thereby attracting them to our School.

Core Function:

To increase the awareness and mindshare of NUS Business School globally in support of driving more traffic from various key markets to the School.

Key responsibilities include:

• Create, manage and oversee the brand guidelines and assets across all touchpoints. As a brand custodian, it is also necessary to preserve the integrity of the NUS Business School brand and its narrative, in all applications.
• Coordinate and synergise the branding and publicity activities within the corporate communications department and possibly across the other departments, if needed.
• Develop and execute effective market specific branding and publicity initiatives and campaigns that support the School's business objectives.
• Work with internal and external stakeholders to ideate possible initiatives that will elevate the School's brand globally.
• Monitor and analyse the performance of the various initiatives and provide recommendations for improvement.
• Generate sustained, positive media publicity for the School on key media and communication platforms in Southeast Asia and internationally, by working closely with internal and external stakeholders, industry and academic partners.
• Source and develop newsworthy stories and research initiatives, translating them into impactful op-eds, thought leadership pieces, and other media content to engage key audiences, including prospective students and faculty, the public, the NUS community, and supporters.

Other functions:

• Oversee the coordination of the NUS Business School Commencement Ceremony

Qualifications

• Tertiary Education preferably a degree in mass communication, new media, marketing or business.
• At least 5 years of relevant experience in communication, journalism, or public relations, preferably with agency experience.
• Strong regional expertise and well-established media relationships, particularly in Southeast Asia.
• Comprehensive understanding of the various mainstream and digital platforms and the know-how to integrate content and platforms for optimal audience engagement.  
• Good knowledge and practical skills in media planning and marketing analytics.
• Adept at copywriting and customising the messages and visual assets for targeted marketing purposes. Strong proficiency in spoken and written English is required.
• Meticulous, proactive, creative and can think outside the box.
• Team player and able to identify synergies with various departments within the School.
• Strong ability to multitask, plan and manage projects, and adhere to project deadlines.
• Proficient in Photoshop, Adobe Creative Suite software packages and in-design skills will be an advantage.

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 29809