About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

The Content Marketing Specialist is the visual voice and lead storyteller for the NUS MBA, NUS EMBA, and UCLA-NUS EMBA programmes. This role is responsible for the end-to-end creation and management of high-impact multimedia content designed to drive student recruitment, elevate brand prestige, and foster lifelong alumni engagement. Beyond execution, this role serves as a "creative laboratory," leveraging emerging technologies (AI) and social media trends to ensure NUS remains a global leader in business education marketing.

Integrated Content Strategy and Brand Storytelling

• The Narrative Engine: Conceptualize and execute a cross-platform content strategy that addresses the entire student lifecycle, from awareness (branding) to conversion (admissions) and advocacy (alumni).
• Storytelling: Proactively interview and profile students, faculty, and C-suite alumni to translate the "NUS Experience" into compelling success stories and thought-leadership content.
• Multi-Programme Customization: Tailor content tone and visual aesthetics to suit different demographics, ranging from young professionals (MBA) to senior executives (EMBA/UCLA-NUS).

Multimedia Production (The "One-Person Studio")

• Video Production: End-to-end filming and editing of short-form videos (Reels, TikToks, LinkedIn Highlights) and testimonials.
• Graphic Design: Design high-end digital and print assets, including social media banners, event posters, recruitment brochures, and EDM artworks.
• AI Integration: Pioneer the use of Generative AI tools (image/video/copy) to optimize creative workflows and experiment with innovative storytelling formats.

Social Media and Ecosystem Management

• Platform Ownership: Manage the daily operations of global social media accounts (LinkedIn, Instagram, Facebook, WeChat), ensuring high engagement and brand consistency.
• Alumni Engagement: Collaborate with the programme leads to create content that celebrates alumni/students achievements, fostering a strong sense of community and school pride.
• Trend Monitoring: Stay ahead of digital trends, platform algorithm changes, and competitor activities to keep NUS marketing fresh and relevant.

Strategic Collaboration and Performance Optimization

• Creative Support for Ads: Partner with the Performance Marketing Specialist to design and iterate on ad creatives based on data-driven feedback and A/B testing.
• Event Support: Provide creative direction and on-site multimedia coverage (photography/live-posting) for recruitment events and info sessions.

Qualifications and Experience

• Education: Bachelor’s degree in Marketing, Communications, Design, Multimedia, or a related field.
• Experience: 2-5 years of professional experience in content marketing, social media management, or creative production.
• Portfolio: A strong portfolio demonstrating diverse skills in video editing, graphic design, and professional copywriting is mandatory.

Technical Knowledge and Skills

• Multimedia Suite: Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Final Cut Pro. High proficiency in mobile editing tools (e.g., CapCut).
• Visual Aesthetics: A sharp eye for premium design, typography, and "brand-first" visual storytelling suitable for an elite business school environment.
• AI Savvy: Hands-on experience or high interest in utilizing AI tools (e.g., ChatGPT, Midjourney, Canva Magic Studio) to enhance creative output.
• Social Media Mastery: Deep understanding of LinkedIn, Instagram, and WeChat ecosystems, including analytics and audience growth strategies.

Soft Skills and Mindset

• Creative Autonomy: A self-starter who is open to new ideas and willing to experiment with unconventional marketing approaches.
• Stakeholder Management: Exceptional communication skills to confidently interact with senior faculty, high-profile alumni, and corporate partners.
• Execution Discipline: Ability to manage multiple projects for different programmes (MBA vs. EMBA) under tight deadlines while maintaining high quality.

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 31573