Job Description

Website:
•    Website Maintenance: Manage, update, and maintain the organisation’s website to ensure content is accurate, up-to-date, and engaging.
•    Content Management: Upload new content (articles, press releases, images, videos, event announcements) and ensure information architecture is user-friendly.
•    Performance Monitoring: Use analytics tools (e.g., Google Analytics) to monitor site performance, track visitor engagement, and generate reports.
•    Search Engine Optimization (SEO): Implement basic search engine optimisation best practices to improve website visibility.
•    Technical Liaison: Coordinate with IT/web developers for major updates, troubleshooting, and security enhancements.
•    Compliance: Ensure website compliance with accessibility standards and relevant policies.
Design and Marketing:
•    Visual Content Creation: Design graphics, banners, infographics, posters, and other visual assets for digital and print campaigns using tools such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign, etc.).
•    Collateral Production: Create marketing and promotional materials (brochures, flyers, presentations, social media visuals).
•    Email Marketing: Develop collaterals for email marketing/dissemination, and track/monitor campaign metrics with the aim of improving design, impact and traction. 
•    Brand Consistency: Ensure all visuals adhere to brand guidelines, maintaining a coherent and professional image across platforms.
Branding:
•    Brand Development: Support the development and implementation of branding strategies to enhance the organisation’s identity.
•    Brand Assets Management: Maintain a library of brand assets (logos, templates, style guides) and ensure their proper and consistent use.
•    Internal Branding: Collaborate with HR and other departments on internal campaigns to reinforce organisational values and culture.
•    Stakeholder Engagement: Work with internal teams and external partners to ensure brand consistency in joint initiatives and communications.
•    Event Support: Provide design and communication support for organisational events, including event branding and promotional materials.

Qualifications

•    Bachelor’s degree in Communications, Media, Design, Marketing, or related field.
•    Experience in website management (preferably with CMS platforms such as WordPress).
•    Proficiency in graphic design tools (Adobe Creative Suite or similar) and generative AI tools would be essential.
•    Strong understanding of branding principles and visual storytelling.
•    Experience in email marketing.
•    Excellent written and verbal communication skills.
•    Analytical skills for monitoring web and campaign performance.
•    Ability to multitask and manage projects within deadlines.
•    Attention to detail and a keen sense of aesthetics.

More Information

Location: Kent Ridge Campus

Organization: College of Design and Engineering

Department : Dean's Office (College of Design & Eng)

Employee Referral Eligible:

Job requisition ID : 29426