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Assistant Manager/Manager (CRM Analyst - Salesforce), Dean's Office

Date: 23-Jun-2022

Location: Kent Ridge Campus, SG

Company: National University of Singapore

About Us

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.


For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!


To learn more about the NUS Business School, please visit

Job Description

• Fully responsible for the administration and maintenance of Sales Cloud & Marketing Cloud (SFMC) within the Business School Cluster
• Manage Salesforce data feeds and other API (Application Programming Interface) integrations ensuring best practices and standard guidelines for Cloud service integration
• Manage workflows, triggers, web to lead Integration, Lead Capture from Social Media platforms
• Manage SSO (Single sign-on) Integrations and renew the SSO Certificate(s) annually for Sales cloud & Marketing Cloud
• Complete regular internal system audits and prepare for upgrades
• Oversee & adopt plans for technical projects centred on APIs and integrations between various systems/third party provides (Workato) and Sales cloud
• Assist in training of new users, and grow Sales cloud and SFMC skill set across relevant stakeholders
• Development of a scalable Salesforce training programme to upskill internal CRM stakeholders
• Act as a product champion and establish valuable relationships with department stakeholders
• Function as the middleman between Department users & CRM Stakeholders on product evaluation time to time to coordinate product procurement, license renewals with Salesforce
• Take ownership in driving new feature development through every stage of the product life cycle and delivering incremental value
• Coordinate the evaluation, scope and completion of new development/Product releases
• Validate projects after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution
• Execute change management effectively with every Sales cloud & Marketing Cloud update or release


• At least 3 years of Sales Cloud & Marketing Cloud experience
• Prior experience in using Salesforce Marketing Cloud modules such as Journey Builder, Audience Builder, Content Builder etc
• Knowledgeable in developing and implementing CRM features/custom apps to increase user efficiency
• Solid understanding of salesforce product from an end user experience view point
• Knowledge of SOQL (Salesforce Object Query Language)
• Experience with Reports and Dashboards
• Good communications skills, confident and able to work in a fast-paced environment
• Highly motivated independent worker with minimum guidance required
• Salesforce Administrator & Marketing Cloud Certified (Optional). Other Salesforce Certifications will be a bonus.


(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 7641


At NUS, the health and safety of our staff and students are one of our utmost priorities, and COVID-vaccination supports our commitment to ensure the safety of our community and to make NUS as safe and welcoming as possible. Many of our roles require a significant amount of physical interactions with students/staff/public members. Even for job roles that may be performed remotely, there will be instances where on-campus presence is required.


In accordance with Singapore's legal requirements, unvaccinated workers will not be able to work on the NUS premises with effect from 15 January 2022. As such, job applicants will need to be fully COVID-19 vaccinated to secure successful employment with NUS.