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Senior Manager/ Assistant Senior Manager (Alumni Engagement), SCALE (EPD)

Date: 10-May-2023

Location: SCALE, Kent Ridge Campus, SG

Company: National University of Singapore

Job Description


The School of Continuing and Lifelong Education (SCALE) was established to drive the expansion of NUS’ lifelong learning offerings in a concerted and strategic way that furthers our mission to be a leading global university, as well as fulfil our role as a public university of Singapore, shaping the future.


Through SCALE, working adults (i.e. professionals, managers and executives) who aspire to stay relevant and ahead of competition, companies looking to up-skill/re-skill their workforce, and even youths exploring quality tertiary education options, have access to NUS’ suite of innovative, world-class continuing and lifelong education offerings.


Drawing on unparalleled access to the multi-disciplinary expertise of 16 other NUS Faculties/Schools, SCALE offers youth, executive and professional development/education programmes, part-time and full-time degree programmes, as well as modular courses that may be taken singly or stacked towards certificates/diplomas/degrees that meet the lifelong learning needs of individuals.  All programmes are designed and developed in consultation with the industry to ensure relevance and currency.


About the Role


To augment our manpower resources in the School, we are looking for a suitably qualified candidate to join our Executive & Professional Development (EPD) Unit.  


The incumbent shall be responsible for devising and implementing NUS’ strategy for alumni learning engagement to empower NUS Alumni to upskill in a timely manner and cultivate their joy of learning.


This role is offered on a 3-year renewable contract basis in the first instance, with the prospect of a regular open employment contract thereafter subject to satisfactory job performance during the first 3 years. 


Remuneration is based on a 12-month salary structure, with an annual variable bonus which is subject to the incumbent’s performance and the University/School’s prevailing remuneration policies.


The incumbent will be emplaced at an appropriate appointment grade based on his/her individual merits. 


Key Duties & Responsibilities:


Alumni Communications and Engagement to drive lifelong learning
•    Brainstorm new and creative strategies, including email and events marketing, to engage alumni for lifelong learning.
•    Implement alumni communications and engagement plans, measure and report campaign performance, and assess against goals.
•    Conduct focus group discussions to find out alumni needs, and work with Faculties/Schools to co-design masterclasses to meet these needs.


Project and Data Management
•    Oversee alumni-related projects for operational effectiveness and efficiency and achieving their intended outcome.
•    Analyse datasets to reach meaningful data-driven conclusions and insights.
•    Attend events taking place outside of regular office hour, normally by prior arrangement and notice as needed.
•    Remain highly focused, outcome-oriented and adherence to plans and deadlines.


Team and Stakeholder Management
•    Liaise, manage and collaborate with stakeholders from other units in the University and colleagues in SCALE to ensure effective communication and implementation.
•    Maintain the quality of the team’s output to achieve objectives set.
•    Effectively engage and manage stakeholders; regular and highly personalized contact with some key stakeholders may be required.



Academic & Professional Certification

•    A good bachelor’s degree in any discipline from a reputable university
•    Strong English language proficiency is essential
•    IT savvy and proficient in MS Office applications


Experience & Attributes:
•    6-8 years’ relevant work experience in marketing or communications
•    Proven working experience in digital marketing
•    Experience in alumni engagement would be an advantage
•    Demonstrated experience in leading and managing CRM/drip marketing, SEO/SEM, events, social media and/or display advertising campaigns 
•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
•    Experience in loyalty marketing and liaising with media will be a bonus
•    Excellent analytical skills and a knack for data analysis
•    Strong problem solving and quantitative and analytical abilities 
•    Excellent communication, collaboration and presentation skills
•    High level of initiative and creativity
•    Resilient, resourceful, and work well under pressure


To expedite application processing, a copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal. Salary expectations, if quoted, should be on a 12-month guaranteed basis; do not include variable components like performance bonuses, incentives & allowances. 

Covid-19 Message

At NUS, the health and safety of our staff and students are one of our utmost priorities, and COVID-vaccination supports our commitment to ensure the safety of our community and to make NUS as safe and welcoming as possible. Many of our roles require a significant amount of physical interactions with students/staff/public members. Even for job roles that may be performed remotely, there will be instances where on-campus presence is required.

Taking into consideration the health and well-being of our staff and students and to better protect everyone in the campus, applicants are strongly encouraged to have themselves fully COVID-19 vaccinated to secure successful employment with NUS.

More Information

Location: Kent Ridge Campus

Organization: School of Continuing And Lifelong Education

Department : Executive & Professional Development

Employee Referral Eligible:

Job requisition ID : 16956