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Manager, Public Affairs

Date: 02-Aug-2022

Location: Kent Ridge Campus, SG

Company: National University of Singapore

Job Description

The Assistant Manager/Manager, Public Affairs will play a key role in the College’s public communications efforts. To enhance the College’s brand reputation, the successful candidate will be the brand custodian who ensures the correct use and application of the College’s brand guidelines and produces engaging communications on the College’s initiatives across digital platforms such as the College’s website and YouTube channel.

 

Duties & Responsibilities

Brand:

  • Brand guardian who ensures that College brand is correctly applied across all marketing, promotional and external facing channels and collaterals.
  • Maintain and update the brand identity guidelines including style guides, brand guidelines and brand vision.
  • Assist in creating brand variations for internal stakeholders where needed.
  • Create templates (Photoshop, Illustrator, Powerpoint, MSWord etc) for in-house collateral where needed.

Website & photography:

  • Sourcing, writing and managing content for the College’s website and Latest@Yale-NUS news portal, including conceptualisation and uploading of content. Create and curate updated web content which adheres to house style and brand guidelines.
  • Work with subject matter experts to determine and develop new content for the website where needed.
  • Monitor and track effectiveness of website by managing website analytics.
  • Analyse the data to optimise tactical landing pages and ensure the platform achieves its outreach and marketing objectives.
  • Manage PA photo databank to ensure that visuals on the website and stock photos are current. Work with vendors to refresh stock photography where needed.
  • Manage and create content for the College’s YouTube channel, including community management and analytics.

The successful candidate will need to thrive in a fluid and dynamic environment that embraces a diversity of views and cultures.

Requirements

  • Bachelor’s degree.
  • Minimum of 5 years of working experience in marketing communications.
  • Candidates with more years of relevant working experience will be considered for the Manager position.
  • Good project management skills, able to conceptualise, lead and manage communications projects.
  • Able to work on tasks/assignments independently and against tight timelines.
  • Strong visual design experience and a good sense of aesthetics.
  • Experience in digital marketing/social media.
  • Familiarity with content management systems like WordPress.
  • Strong writing skills to drive website and editorial copy.
  • Good project management skills.
  • High competency in a second language will be an added advantage.

 

Yale-NUS College achieves excellence through the diversity of its students, faculty, and staff and by embracing inclusivity, equity, and global engagement. We encourage applications by diverse individuals with a demonstrated commitment to continually support these values.

I understand that by sharing my personal data with Yale-NUS College, I authorise its use for the purposes of this application.

To apply, please submit your application online with Cover Letter and CV.

Only shortlisted candidates will be notified.

Covid-19 Message

At Yale-NUS, the health and safety of our staff and students are one of our utmost priorities, and COVID-vaccination supports our commitment to ensure the safety of our community and to make Yale-NUS as safe and welcoming as possible. Many of our roles require a significant amount of physical interactions with students/staff/public members. Even for job roles that may be performed remotely, there will be instances where on-campus presences are required.

In accordance with Singapore’s legal requirements, unvaccinated workers will not be able to work on the Yale-NUS premises with effect from 15 January 2022. As such, job applicants will need to be fully COVID-19 vaccinated to secure successful employment with Yale-NUS.

More Information

Location: Kent Ridge Campus

Organization: Yale-NUS College

Department : Public Affairs

Job requisition ID : 14246