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Senior Manager / Associate Director, Alumni Engagement and Communications

Date: 16-Sep-2022

Location: Kent Ridge Campus, SG

Company: National University of Singapore

Job Purpose

The Office of Alumni Relation’s (OAR) mission is “to nurture mutually beneficial and lifelong relationships with alumni and engage them along NUS’ aspirations”. The Alumni Communications and Engagement (ACE) team exists to serve this purpose by reaching out to and strengthening bonds with the University’s 340,000-strong alumni community in the following ways:

  • engaging alumni through multiple integrated marketing and communications platforms and developing a compelling and integrated brand and communications strategy that will nurture a sense of belonging in the University’s future alumni, inspire and intensify alumni pride in its current alumni; and

  • engaging alumni in a wide range of programmes and activities (in-person and online).

About 80 initiatives and events are organised annually to cultivate and engage all alumni and sometimes students. These include sports activities, enrichment workshops, alumni group meetings, talk and seminar series, film festivals, monthly movie nights, networking sessions and themed functions.


In addition to OAR-run activities, the team also supports programmes and events initiated by the 77 alumni groups and 22 overseas alumni chapters; and are involved in sponsorship activities, bank affinity card collaboration and the administration of AlumPerks, AlumNET, uNivUS, conNectUS, students and alumni bursary programmes.

Duties & Responsibilities

The incumbent will assist the Division Head in the following key areas:

Alumni Engagement

  • Keep up to date on global and regional trends that may be relevant to diverse groups of alumni
  • Research, conceptualise, and organise customised programmes and activities to engage alumni of all ages
  • Identify potential partners for collaboration
  • Actively engage different cohorts of alumni through alumni activities and programmes organised by the Office and its collaborating partners.
  • Lead and supervise the delivery of high quality and thoughtful events with internal and external stakeholders
  • Collaborate with Faculties, Schools, Halls and Residential Colleges leveraging and synergising University resources to plan and execute alumni programmes


Marketing & Communications

  • Working with the communications team, develop marketing and publicity campaigns and/or programs to create awareness and drive participation of events/products created
  • Integrate content marketing programs with event marketing to ensure outreach
  • Measure and optimise content marketing projects on a regular and ongoing basis
  • Innovate and initiate new communication initiatives to engage alumni and encourage connection and engagement  
  • Keep up-to-date on key alumni news and activities, current affairs and trending activities  
  • Manage crisis communications and execute response strategies when necessary.


  • A recognised degree and preferably 8-10 years of experience with proven track record in Non-profit management/Business/Marketing/Events Management 
  • Keen interest in global trends and socio-economic developments in Singapore and regionally
  • Possesses good project management, organisational and presentation skills; able to meet deadlines and produce quality work with keen attention to details
  • Versatile, resourceful, meticulous and driven individual with superior analytical and research skills.
  • Good people management skills and the ability to communicate well with people from diverse backgrounds.
  • Adaptable and able to multi-task in a fast paced environment.
  • Willing to work after office hours and occasionally on weekends.
  • Experience with CRM systems and CMS (Sitefinity), and a working knowledge of video production, design and website development are added advantages.

Covid-19 Message

At NUS, the health and safety of our staff and students are one of our utmost priorities, and COVID-vaccination supports our commitment to ensure the safety of our community and to make NUS as safe and welcoming as possible. Many of our roles require a significant amount of physical interactions with students/staff/public members. Even for job roles that may be performed remotely, there will be instances where on-campus presence is required.

Taking into consideration the health and well-being of our staff and students and to better protect everyone in the campus, applicants are strongly encouraged to have themselves fully COVID-19 vaccinated to secure successful employment with NUS.

More Information

Location: Kent Ridge Campus

Organization: Office of Alumni Relations

Department : Alumni Cultivation & Engagement

Job requisition ID : 16524