Job Description
As a Communications Specialist, you will play a dynamic and versatile role towards bolstering the College’s brand presence and fostering strong stakeholder engagement. This position provides essential support across a spectrum of communications functions, including brand management, content creation, community engagement, and in executing key strategic initiatives to chart the College’s growth.
Duties and Responsibilities
Brand & Public Relations
• Assist in monitoring, managing and enhancing the College’s brand equity and reputation.
• Support the implementation and review of brand guidelines and messaging across all communication channels.
• Manage and organise brand assets, ensuring consistent application in internal and external communications.
• Assist in drafting and distributing press releases and media kits.
• Monitor media coverage and prepare reports on brand perception and impact.
• Contribute to the execution of brand campaigns and initiatives with end-to-end support.
• Manage and oversee the corporate gift production and distribution across internal teams.
Content & Community
• Support the creation and curation of engaging content for various platforms, including social media, websites, newsletters and internal communications.
• Foster relationships with key audiences and influencers to cultivate brand advocacy.
• Monitor and respond to community feedback and inquiries in a timely and professional manner.
• Identify and leverage emerging audience, content and digital trends to enhance brand and community engagement.
Communications Support
• Provide day-to-day communications support to the broader team.
• Assist in the planning and execution of key initiatives and other strategic campaigns.
• Coordinate logistical arrangements and materials for events and campaigns.
• Assist in the development and distribution of communications materials.
• Maintain story profile and contact banks and distribution lists.
• Proofread and edit communications materials for accuracy, clarity and consistency.
• Assist in the preparation of performance reports and presentations.
• Work with other administrative teams in NUS College on cross-functional and shared duties.
Qualifications
• A degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2 or more years of relevant experience in a communications or marketing role - including exposure to a multi-stakeholder environment (internal and external).
• Proven proficiency in writing, editing and proofreading.
• Knowledge of PR and brand work, event management, as well as digital marketing and analytics is a plus.
• Excellent communication and interpersonal skills.
• Strong organisational, project and time management abilities.
• Independent and able to work collaboratively in a fast-paced environment.
• Curiosity of mind and passion to build a career in the education industry.
More Information
Location: Kent Ridge Campus
Organization: NUS College
Department : NUS College
Employee Referral Eligible:
Job requisition ID : 28298