Job Description
The School of Continuing and Lifelong Education (SCALE), established in 2016 as the National University of Singapore’s (NUS) hub for lifelong learning, is both an academic school and a university-wide platform. As a school, SCALE specialises in multi-disciplinary education transcending conventional domains — bringing together expertise from across NUS' diverse faculties to create integrated learning experiences. Beyond its academic function, SCALE aggregates lifelong learning opportunities from across NUS onto a single platform for alumni, works with industry and government partners to co-create workforce development and transformation programmes, and provides essential central services to catalyse and support lifelong education across the entire university, including grant management, outreach, application management, and guidance in programme innovation and frameworks.
About the Role
To augment our manpower resources in the School, we are looking for a suitably qualified candidate to join the Outreach-Central Digital team as Manager / Assistant Manager, Digital Marketing.
Reporting to Assistant Senior Manager, the incumbent will shape how prospective postgraduate students discover and experience NUS online. As website lead, they will build and maintain web pages as well as track site performance, working both hands-on or in collaboration with IT team and/or vendors. Taking ownership of designated web pages and articles, the incumbent will work in partnership with fellow team members to produce search-optimised content. Applying search (SEO/GEO) insight, they will critically assess strategy and reporting, test recommendations against performance data, and translate search insight into decisions and actions across the website and content.
Remuneration is based on a 12-month salary structure, with an annual variable bonus which is subject to the incumbent’s performance and the University/School’s prevailing remuneration policies.
The incumbent will be emplaced at an appropriate appointment grade based on his/her individual merits.
Key Duties & Responsibilities:
• Website Management
- Build, format, and maintain web pages primarily on Sitefinity CMS, including on-page HTML elements and meta tags (title tags, meta descriptions, header tags) to keep content optimised and properly structured.
- Install and verify tracking tags/pixels via Google Tag Manager (GTM), escalating complex implementation issues to IT.
- Maintain working fluency in Salesforce Experience Cloud to coordinate effectively with the IT team on backend needs.
• Content Strategy & Creation
- Shape and produce search-optimised web copy and landing pages for designated articles/pages in line with NUS Postgraduate messaging pillars and search best practices, working in partnership with fellow team members on shared content priorities.
• Search & Agency Insight
- Act as the main internal contact for our search agency, critically assessing their proposals and campaign reports across paid, organic, and AI search.
- Monitor website traffic and search rankings using Ahrefs, GA4, and Search Console to identify areas for content improvement, testing agency recommendations against performance data.
• Reporting
- Synthesise agency findings and site performance data into clear, easy-to-understand presentations, reports and briefs, outlining key takeaways and recommended next steps.
Requirements
Academic & Professional Certification
• At least a good bachelor’s degree in any discipline from a reputable university
• Strong English language proficiency is essential
• IT savvy and proficient in MS Office applications
• Basic proficiency in HTML/CSS for front-end web formatting and content layouts.
• Working knowledge of design software such as Canva, Adobe Illustrator, or Photoshop would be advantageous.
• An understanding of the higher education landscape is highly advantageous.
Experience & Attributes:
• Minimum 4 years of relevant experience in digital marketing, website management, content development, and working exposure to SEO/GEO.
• Proven track record in project management, including direct experience liaising with and holding accountable external creative, digital, or SEO agencies to ensure performance and on schedule delivery.
• Hands-on experience with Ahrefs, Google Analytics 4 (GA4), and Google Search Console to interpret keyword and content-gap data and translate these into content decisions.
• Hands-on experience building and maintaining pages in Sitefinity or a comparable CMS is required. Ability to grasp technical platform concepts quickly and communicate effectively with IT/technical teams; prior exposure to Salesforce Experience Cloud or similar enterprise platforms is advantageous. Working knowledge of GTM for installing and verifying tracking tags/pixels (e.g. GA4, conversion tracking).
• Exceptional verbal, written, and presentation skills, with the confidence to articulate digital strategies, search insights, and performance metrics to internal stakeholders and senior management.
• Strong eye for detail, meticulous editorial standards, and the ability to manage competing priorities in a fast-paced environment.
• Strong team player, able to work collaboratively with various stakeholders to achieve desired outcomes.
• Resilient, resourceful with good problem-solving and critical-thinking skills, and thrives in a fast-paced, results-oriented and ambiguous work environment.
To expedite application processing, a copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal. Salary expectations, if quoted, should be on a 12-month guaranteed basis; do not include variable components like performance bonuses, incentives & allowances.
