Job Description
The School of Continuing and Lifelong Education (SCALE), established in 2016 as the National University of Singapore’s (NUS) hub for lifelong learning, is both an academic school and a university-wide platform. As a school, SCALE specialises in multi-disciplinary education transcending conventional domains — bringing together expertise from across NUS' diverse faculties to create integrated learning experiences. Beyond its academic function, SCALE aggregates lifelong learning opportunities from across NUS onto a single platform for alumni, works with industry and government partners to co-create workforce development and transformation programmes, and provides essential central services to catalyse and support lifelong education across the entire university, including grant management, outreach, application management, and guidance in programme innovation and frameworks.
About the Role
To augment our manpower resources in the School, we are looking for a suitably qualified candidate to join our Outreach -International to assist with Content Marketing and Outreaches.
Reporting to the Assistant Senior Manager, the incumbent shall assist in the marketing and recruitment for NUS master’s degree programmes. The role involves running marketing campaigns, managing social media channels, and creating content to reach prospective students. You will also help coordinate outreach events and handle daily administrative tasks to support the team in meeting recruitment targets.
This role is offered on a 6-month fixed-term contract basis.
Key Duties & Responsibilities:
Marketing
• Develop dynamic marketing plans for new and featured master's degree programmes to achieve recruitment objectives.
• Work with external agencies to execute media campaigns, including artwork development, copywriting, photoshoots, and video productions.
• Maintain the social media presence for NUS Masters Programmes, specifically WeChat, RedNote and WeCom.
• Collaborate with the team to generate and manage creative content, such as interviews, visuals, infographics, and videos.
• Conduct periodic performance reviews to evaluate the return on investment for various marketing campaigns.
Events & Engagement
• Support the development of engagement materials and event-related content
• Coordinate timelines, logistics and stakeholder coordination to ensure smooth delivery
• Participate in local and overseas outreach events to promote NUS postgraduate offerings.
• Monitor event success metrics and prepare post-event reports and insights
Admin and others
• Handle the procurement process of various initiatives and manage goods receipt
• Support cross-functional projects and strategic initiatives as assigned
Qualifications
Requirements:
Academic & Professional Certification
• At least a good bachelor’s degree in any discipline from a reputable university; Business or Marketing is preferred
• Strong English language proficiency is essential and proficiency in Mandarin (spoken and written) will be an advantage to liaise with Mandarin speaking stakeholders
Experience & Attributes:
• At least 3-5 years’ relevant work experience, with at least the last 3 years in a similar capacity
• Good knowledge of social media strategy, content management, and performance tracking
, proven track record of managing social media platforms (such as WeChat, RedNote, WeCom)
• Good in using AI tools for problem-solving
• Hands-on experience in visual design (Photoshop, Canva, Illustrator) and/or proficiency in video production will be a strong plus
• Highly numerate, analytical and meticulous with strong administration skills
• Strong project management and organisational skills
• Strong team player, able to work collaboratively with various stakeholders to achieve desired outcomes
• Resilient, resourceful with good problem-solving and critical-thinking skills, and thrives in a fast-paced, results-oriented and ambiguous work environment
A copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal.
