Short Description

NUS Centre for Future-ready Graduates (CFG) adopts a multipronged, student-centric approach to help them make sense of their strengths, refine their skills and demonstrate their value to employers. Beginning with the end in mind, CFG has developed a four-year roadmap to help enhance the employability of our graduates through a repertoire of skills programmes and industry focused experiential opportunities. This bolsters students’ assurance to grow deeper, discover their passion and explore multiple pathways.

Serving the entire spectrum of students from undergraduates to post-graduates, CFG offers more than 15 unit-bearing courses in collaboration with academic and industry partners. We continuously innovate and enhance the quality of our offerings, as our students deserve the best tools, preparedness, and mindset to not just launch a good career, but be equipped with life skills that can help them navigate a future that is unpredictable.

Job Description

About the Role
Reporting to the Head of Marketing, you will lead our brand’s presence across social medial platforms.

We are looking for

• An energetic marketer with a passion and understanding for brand building and strategic marketing
• An organized self-starter who is able to multi-task effectively and make sense of ambiguity
• A strong communicator who possesses excellent written and spoken communication skills
• A storyteller with a flair for crafting content that engages
  
• Someone highly comfortable with technology, and abreast of developments in content management and digital marketing

Duties & Responsibilities

• Develop, implement and manage our social media strategy across platforms (e.g. Instagram, Facebook, LinkedIn)
• Plan and execute digital marketing campaigns
• Create and curate high quality content (graphics, videos, copy) tailored to each channel
• Manage social media calendars and ensure consistent posting and brand voice through effective project management
• Monitor and analyse content/campaign performance for reporting and implement recommended improvements
• Establish a deep understanding of the social platform and stay up-to-date with the latest digital trends, so as to support on-going efforts to enhance user experience
• Respond to community engagements and/or comments in a timely brand appropriate manner
• Support or contribute to other cross-functional projects or priorities as needed

Qualifications

• A Bachelor’s degree, preferably in Communications, Journalism, Marketing, English or English Literature. Fresh graduates are welcome to apply
• Minimum 1-2 years’ relevant hands-on experience in social media and digital marketing
• Demonstrated experience in content marketing and excellent copywriting skills
• Experience with content management systems essential
• Basic creative design (graphic/video) and data analysis skills highly advantageous
• Relevant experience in tech-driven/ digital marketing/ social media teams an advantage
• May require availability during some evenings and occasional weekends

More Information

Location: Kent Ridge Campus

Organization: Centre for Future-Ready Graduates

Department : Marketing

Employee Referral Eligible: No

Job requisition ID : 28987