Job Description

About the job

The role will execute day-to-day digital content production, manage social channels and calendars, coordinate programme marketing campaigns, and track basic performance metrics. This is a great role for a mid-level marketer who enjoys creating multimedia content, collaborating with diverse stakeholders, and ensuring brand consistency across touchpoints.

Responsibilities:

Digital & Social Media Execution

• Manage content calendars and publish content for Instagram, LinkedIn, Facebook, TikTok, X, YouTube and Website.
• Produce short-form videos, student features, reels, IG Stories and simple motion graphics.
• Design visuals for campaigns, social posts and events using Adobe Creative Suite/Canva.
• Support end-to-end photo/video production: simple scripting, filming and editing.
• Ensure alignment with NUS brand guidelines and maintain the digital asset library.
• Assist with news landing page and microsite updates and provide feedback on user experience. 

Programme Marketing Support

• Coordinate marketing activities for undergraduate and postgraduate programmes (brochures, web copy, infographics and social assets).
• Work with internal teams, students/alumni, vendors and agencies on campaign deliverables and timelines.

Analytics & Reporting

• Track basic KPIs (reach, engagement, clicks and leads) for campaigns and social channels.
• Prepare monthly/quarterly snapshots and simple insights; flag areas for optimisation. 

Communications & Branding

• Support brand consistency across presentations, publications and digital collateral.
• Assist with flagship events and milestones (content capture, on-site social coverage, post-event recaps, etc). 

Stakeholder Engagement

• Collaborate with students, faculty, researchers, admin staff, alumni, healthcare partners, agencies and vendors.
• Coordinate with media and event organisers when required. 

Qualifications

Requirements:

• Bachelor’s degree in Communications, Business, Graphic Arts or related field.
• 3 to 4 years’ experience in marketing, digital communications or content creation.
• Strong writing and storytelling skills with a keen eye for visual detail.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Familiar with video editing software such as iMovie, Final Cut Pro & Premier Pro, and with operating a DSLR camera and LightRoom.
• Basic knowledge of GA4, SEO/SEM, social analytics and paid campaign coordination.
• Bonus: experience with Sitecore, Tableau or UX/UI.
• Excellent time management; meticulous, resourceful and adaptable in a fast-paced environment.
• Strong command of English