Job Purpose

The Thought Leadership and Strategic Communications team of the Lee Kuan Yew School of Public Policy (LKYSPP) plays a pivotal role in raising awareness of the School, shaping its reputation, and showcasing its knowledge and expertise. The successful candidate will support content management over website and social media, which involves coordinating with internal and external stakeholders. The ideal candidate should also possess skills in media management, design, and video production.

We are seeking a motivated and driven Senior Executive / Assistant Manager to support the School’s communications and marketing functions. The successful candidate will play a key role in executing and coordinating integrated social media communications, support digital marketing, and website management to enhance the School’s visibility, promote its programmes, and engage key audiences including prospective students, partners, and the wider public.

Job Description

Integrated Social Media Management 

• Manage and develop content for the School’s owned channels, including planning a social media content calendar.
• Plan amplification strategies, including orchestrating and executing paid and organic digital marketing efforts to ensure optimal results.
• Identify opportunities for partnerships and content collaboration that supports the content build online in various formats.
• Collaborate with other teams and faculty to deliver content that aligns with the branding strategy.

Content Management 

• Support LKYSPP website management. This includes managing web enhancement projects and daily websites updates.
• Develop and manage the website content initiatives and strategies to drive traffic and engagement, including for LKYSPP’s thought leadership platform (http://global-is-asian.nus.edu.sg/) and its supporting social media channels.
• Manage stakeholders and support online marketing efforts through landing page optimisation.
• Work closely with IT and web developers to resolve technical issues.
• Track and assess analytics of the School’s website and social media channels to identify opportunities and enhance performance to align with branding strategy.

Project Management 

• Work closely with team members on cross-functional deliverables including campaign tracking and reporting.
• Provide support to internal departments, including programmes, events, development, for campaign inputs and coordination.
• Liaise with vendors or central units for campaigns, and website projects.
• Manage and plan the assigned budget to ensure deliverables are met.

Qualifications

• A Bachelor’s degree in Mass Communication, Media studies, or equivalent.
• Have at least 4 years of relevant working experience, preferably integrated communications, managing website content and project management.
• Agency background will be advantageous.
• Proven content curation skills to create content across a diverse range of topics and in varying formats from print to digital platforms.
• Working knowledge of design tools (e.g., Canva, Adobe suite) and/or basic video editing.
• A team player with good interpersonal skills, and committed to building relationships with key stakeholders within LKYSPP and beyond.
• Possess strong project management skills; experienced in managing agencies and internal stakeholders of all levels in a complex and dynamic environment to drive projects.

More Information

Location: Bukit Timah Campus

Organization: Lee Kuan Yew School of Public Policy

Department : Thought Leadership and Strategic Communications

Job requisition ID : 29893