Job Description

As a key member of the NUS College Communications (Outreach) team, the Communications & Marketing Manager plays a pivotal role in elevating, driving and protecting the College’s brand mindshare, reputation and visibility. This unified role combines strategic brand marketing, public relations, content creation, website & social media management, community building and event support to foster deeper connections with key stakeholders and advance NUS College's strategic vision. 

Duties and Responsbilities

1. Brand & Public Relations 

•    Develop and implement 360-degree brand communications and marketing strategies and campaigns aligned with NUSC’s brand positioning, including brand activations, partnerships and collaborations. 
•    Manage and enhance brand guidelines across all touchpoints, ensuring consistency and alignment across the website, social media, advertising, collaterals and physical spaces. 
•    Lead and oversee facility branding needs in collaboration with the infrastructure office. 
•    Manage the corporate gift inventory, curating items that authentically align with the NUSC brand. 
•    Develop and pitch compelling press releases and story angles to journalists, while crafting speeches and executive communications for NUSC leadership. 
•    Cultivate and build strong relationships with key media outlets, editors and correspondents, particularly within the education sector. 
•    Manage media inquiries, coordinate briefings and interviews, monitor coverage and track brand mentions. 
•    Proactively identify and address potential PR challenges or crises. 

2. Content, Website & Social Media
•    Curate, create, schedule and publish compelling, on-brand content across social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube). 
•    Plan and execute digital marketing campaigns, including paid advertising and influencer marketing, as well as production of campaign assets featuring students, graduates, faculty and other stakeholders. 
•    Develop, edit and proofread newsletters, website copy, blog posts, articles and marketing collaterals. 
•    Maintain and optimise website content, manage content profile bank and oversee the newsletter mailing list/subscriber database. 
•    Manage and monitor social media performance, engagement, community responses and general enquiries via the NUSC mailbox. 

3. Event Management
•    Provide comprehensive support for internal and external events, including logistical coordination, live coverage, content creation and digital distribution via newsletters, web and social media. 

4. Measurement, Training & Operations
•    Measure and report the effectiveness of PR, brand and website & social initiatives, identifying trends, insights and optimisation areas. 
•    Support brand research, sentiment surveys, audits and competitor analysis. 
•    Manage and guide a team of student writers, photographers and videographers covering NUSC events and initiatives. 
•    Conduct training workshops for internal teams and student groups on brand guidelines, content creation and website & social media best practices. 
•    Collaborate across administrative teams on cross-functional duties and general operational tasks. 

Qualifications & Requirements

•    Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, Digital Media or a related field. 
•    Minimum 6 years of relevant experience spanning PR, brand management, campaign execution, content creation and social media marketing. 
•    Prior experience working with large organisations and collaborating with diverse internal and external stakeholders is a strong plus. 
•    Fluent written and verbal communication skills, including a working knowledge of Simplified Chinese. 
•    Strong project management, organisational and time management skills to handle complex projects under tight deadlines. 
•    Familiarity with website Content Management Systems (like WordPress), social media scheduling/reporting platforms and photo/video editing tools. 
•    Hands-on knowledge of SEO, SEM and all key digital tools and metrics such as PPC, CPC, email marketing, social media monitoring and web analytics, including AI trends.
•    Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) is advantageous. 
•    Highly organised, mature, resourceful and independent team player with a passion for the education industry. 
•    Candidates with relevant expertise or experience in specific areas may be considered for specialised roles.