Job Description

The SingHealth Duke-NUS Global Health Institute (SDGHI) is an enabling platform for global health activities across the SingHealth Duke-NUS Academic Medical Centre (AMC). The institute aims to address current and emerging health challenges across ASEAN member states and in other Asian countries. Working in collaboration with partners, the institute seeks to tackle prevalent health challenges, strengthen health systems and better insulate countries from pandemics and disease threats.
Since its inception in 2018, our team has grown to 35+ full-time employees, representing 15+ nationalities. 

The Manager, Content and Campaigns helps shape and execute the marketing and communications strategy for both SDGHI and its affiliated Centre for Outbreak Preparedness (COP).

The selected candidate’s focus will be on building visibility and credibility of global health matters and of our institutes (SDGHI and COP). Ultimately, it is about attracting partners and funders, Asian clinicians, scientists and global health practitioners to participate in our global health projects. Through marketing our training and courses, it is also about motivating clinicians, medical students and other interested parties to further their education in global health. 

The incumbent will report to the SDGHI Deputy Director, Strategic Partnerships. They will collaborate closely with many members of our teams and with other communication specialists from SingHealth as well as from Duke-NUS Medical School.

Key responsibilities

• Lead institute-wide strategic communications plans and set campaign strategy grounded in audience and stakeholder insights direct research and ideation for campaigns and content to support our institute’s events, education programmes and training courses.
• Lead and govern the ‘always-on’ content strategy that builds awareness of and interest around health equity (and its importance) for owned channels (including web, social media, newsletters) and earned channels (media and other platforms).
• Oversee media engagement, reputation management and publicity efforts, including assessing, analysing, tracking and reporting of marketing and communications efforts.
• Lead engagement with faculty to shape the institute’s thought leadership agenda; define priority narratives and content pillars, proactively surface story opportunities, and commission high-impact pieces (e.g. commentaries, opinion pieces, or news updates on programme activities in priority locations.
• Own the end-to-end editorial pipeline of content for the SDGHI website and quarterly newsletter.
• Oversee creative direction and production of SDGHI and COP digital and print assets, such as brochures, posters and other publicity materials as required.
• Direct key SDGHI and COP events such as townhalls, seminars, lectures, or related events on global health topics – which can include planning, attending, pitching.
• Guide and mentor colleagues or external vendors to produce high-quality creative assets (digital, print, video) aligned with institutional goals.
• Perform other related duties as required.

Qualifications

• Bachelor’s degree in marketing, communications, social sciences or other related disciplines.
• Minimum 8-10 years’ experience in a communications or marketing role, including developing content and designing brochures, flyers and EDMs.
• Possess excellent working knowledge of Microsoft Office, Adobe Creative Suite and Canva.
• Have good working knowledge of Content Management Systems.
• Familiarity and experience with content analytics.
• Possess excellent  written and oral presentation skills in English with an eye for details.
• Resourceful, creative and excellent at planning, organising and managing time.
• Highly motivated and able to work well both in a team as well as independently in a multidisciplinary setting.
• Demonstrated ability to interact and work with stakeholders and team members across various functions and levels in the organisation.
• Experience or interest in health equity or in acting in the non-profit sector.
• Prior work experience in marketing or communications of either social causes or education will be an asset.
• Proficient in both Mandarin and HTML would be advantageous.

We regret that only shortlisted candidates will be notified.