About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

The Marketing Lead (English Programmes) plays a critical leadership role in driving the growth and reputation of NUS Business School’s English-language graduate programmes — including the NUS MBA (Full-Time and Part-Time), the NUS Executive MBA (English) and UCLA NUS EMBA.

1.Strategic Leadership of English-Programme Marketing and Admissions

• Shape and refine the brand positioning for the MBA, EMBA-English, and UCLA–NUS EMBA portfolios to ensure clarity, differentiation, and relevance across diverse audiences
• Develop and execute integrated marketing strategies for MBA and EMBA-English programmes across priority markets.
• Translate School-wide objectives into actionable annual marketing plans, campaign calendars, KPIs, and budgets.
• Ensure strategic alignment with the Head of Marketing & Admissions across English + Chinese portfolios, particularly on messaging, positioning, and applicant pipeline needs.

2. Leadership of English-Programme Teams

• Lead, coach, and develop a high-performing marketing team capable of addressing the distinct needs, motivations, and communication styles of both MBA and EMBA audiences, while encouraging innovation and fresh approaches to engagement.
• Provide direct leadership and day-to-day management of the Digital Marketing team, while guiding MBA and EMBA-English Marketing managers through a dotted-line relationship to ensure alignment, shared priorities, and coordinated execution.
• Ensure clarity of roles, operational consistency, and strong collaboration across marketing, digital, admissions, and programme teams.
• Foster a culture of creativity, experimentation, and continuous improvement.

3. Marketing Strategy, Brand Positioning and Content Execution

• Drive programme storytelling, messaging architecture, and value proposition development tailored to distinct segments across global and regional audiences.
• Oversee multi-channel campaigns -- including digital advertising, SEM, automation, social media, and content creation -- with an emphasis on agility, relevance, and data-driven iteration.
• Own the website strategy and development roadmap; ensure high-quality content, intuitive user experiences, SEO, and optimised conversion paths for diverse user journeys.
• Maintain a clear and compelling presence for English programmes across all marketing and digital touchpoints.

4. Recruitment Outreach, Partnerships and Market Development

• Lead domestic and international marketing-led outreach, including events, digital engagements, community-building initiatives, and ambassador activities.
• Build partnerships with corporates, embassies, alumni, and channel partners to expand programme visibility and strengthen market presence.
• Develop and lead community-building initiatives to create ongoing engagement with prospects, ambassadors, and alumni.
• Oversee the strategy and activation of student and alumni ambassador initiatives to amplify authenticity and peer-driven outreach.

5. Data Analytics, Reporting and Forecasting

• Leverage CRM systems, dashboards, forecasting tools, and analytics to inform targeting, segmentation, creative decisions, and optimisation.
• Provide regular reporting on lead-generation health, campaign performance, marketing ROI, audience behaviour, and competitor insights.
• Recommend proactive adjustments and innovation opportunities to strengthen pipeline health and support enrolment targets.

6. Collaboration Across MBA Office and Faculty

• Partner with Admissions, Programme Management, Experiential Learning, BIZCareers, BIZAlum, and Academic Directors to ensure strong alignment between marketing narratives and delivered programme experiences.
• Collaborate with Digital Initiative to scale automation, AI solutions, personalisation, and MarTech capabilities.
• Support ranking-related data collection and narrative development where required.

Qualifications

• Bachelor’s degree required; Master’s degree in Business, Marketing, Communication, or related field preferred.
• Minimum 10 years of experience in marketing, growth, or customer acquisition roles across higher education or other innovation-driven, premium, or service-oriented industries.
• Demonstrated success in developing and executing marketing strategies, managing customer or applicant pipelines, and driving measurable growth outcomes.
• Strong leadership experience managing multidisciplinary teams across marketing, digital, and/or customer-facing functions.
• Excellent analytical, communication, stakeholder management, and project management skills.
• Experience in digital marketing, content strategy, marketing automation, and CRM systems (e.g., Slate, Salesforce, HubSpot) strongly preferred.
• Ability to thrive in a fast-paced, data-driven, and globally oriented environment; prior exposure to international markets is an advantage.
• Experience outside higher education -- such as tech, digital agencies, consumer brands, corporate learning, or startups -- is welcomed if it demonstrates innovation, creativity, and customer-centric thinking.

Competencies

• Strategic thinking and strong business acumen
• Ability to motivate, develop, and inspire teams
• Strong sense of ownership and accountability
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent interpersonal and cross-cultural communication
• Innovation and growth mindset — comfortable exploring new channels, tools, and creative approaches to audience engagement
• High integrity and commitment to service excellence

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 31178