Job Description

As a core team member of the NUS College Communications (Outreach) team, the Senior Executive/ Assistant Manager supports the execution of marketing, digital content, media and brand communications initiatives to enhance the College’s brand mindshare, reputation and visibility. This hands-on operational role involves campaign execution, content creation, social media management, event coverage and administrative support to engage key internal and external stakeholders.

Duties and Responsbilities

1. Brand & Public Relations 

•    Execute 360-degree brand communications campaigns and activations aligned with NUS College (NUSC) brand positioning and strategic goals.
•    Maintain and enforce brand guidelines across all touchpoints, ensuring consistency across digital, print, collateral, and physical spaces.
•    Coordinate facility branding requirements in liaison with the infrastructure office.
•    Oversee and manage the corporate gift inventory, ensuring stock availability and brand alignment.
•    Assist with drafting press releases, pitch angles, media responses, speeches and leadership communications.
•    Maintain media contact lists, coordinate interview logistics, monitor coverage and track brand mentions.
•    Assist in monitoring potential PR issues or sentiment risks.

2. Content, Website & Social Media
•    Plan, write, schedule and publish daily content across NUSC social media channels (e.g. Instagram, Facebook, LinkedIn, YouTube).
•    Support the rollout of digital marketing campaigns, including paid ads, influencer engagement and visual asset production featuring students, alumni and faculty.
•    Write, edit and proofread website copy, newsletters, articles and collateral in alignment with house style guidelines.
•    Maintain and optimise website content, update profile databases and manage newsletter subscriber lists.
•    Monitor social media channels, manage online community engagement and handle general inquiries directed to the official mailbox.

3. Event Management
•    Provide operational and communications support for internal and external events, including live social media coverage, photography coordination and post-event content distribution.

4. Measurement, Training & Operations
•    Track, compile and report performance metrics across PR, web and social media campaigns to highlight insights and optimisation opportunities.
•    Assist in gathering data for brand audits, sentiment surveys and competitor benchmarking.
•    Coordinate and assign day-to-day work to student writers, photographers and videographers covering NUSC events.
•    Assist in conducting onboarding and briefings for student creators regarding brand guidelines and content best practices.
•    Perform cross-functional administrative duties and general operational tasks as required.

Qualifications & Requirements

• Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, Digital Media or a related discipline.
• Minimum 3 to 5 years of relevant experience in marketing communications, content creation, social media management and PR support.
• Proven experience in executing digital campaigns and collaborating with diverse internal and external stakeholders.
• Strong written and verbal communication skills, including a working knowledge of Simplified Chinese to engage relevant media or channels.
• Strong organisational and project management skills with high attention to detail under tight deadlines.
• Hands-on proficiency with Content Management Systems (e.g., WordPress), social media management tools and email marketing software.
• Practical understanding of digital analytics (SEO, SEM, social performance metrics, Google Analytics) and emerging digital trends.
• Basic working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or Canva) is advantageous.
• Reliable, adaptable and collaborative team player with an interest in higher education.
• Candidates with relevant experiences/ knowledge will be considered for specialised roles.