Job Description
The School of Continuing and Lifelong Education (SCALE), established in 2016 as the National University of Singapore’s (NUS) hub for lifelong learning, is both an academic school and a university-wide platform. As a school, SCALE specialises in multi-disciplinary education transcending conventional domains — bringing together expertise from across NUS' diverse faculties to create integrated learning experiences. Beyond its academic function, SCALE aggregates lifelong learning opportunities from across NUS onto a single platform for alumni, works with industry and government partners to co-create workforce development and transformation programmes, and provides essential central services to catalyse and support lifelong education across the entire university, including grant management, outreach, application management, and guidance in programme innovation and frameworks.
About the Role
To augment our manpower resources in the School, we are looking for a suitably qualified candidate to join the Outreach – Central Digital to assist with Digital Marketing.
Reporting to Assistant Senior Manager, the incumbent will assist in in enhancing the online visibility of NUS to prospective postgraduate students. The role involves maintaining and updating web page content, assisting with site performance tracking, and collaborating with internal IT teams and external agencies. Working alongside team members, the incumbent will also help produce search-optimised content for designated web pages and articles based on established brand pillars. Leveraging search (SEO/GEO) insights, they will review agency performance reports, verify recommendations against data, and carry out necessary content and on-page updates across the website.
This role is offered on a 12-month fixed-term contract basis.
Key Duties & Responsibilities:
• Website Management
o Update web pages primarily on Salesforce Experience Cloud and Sitefinity CMS, including on-page HTML elements and meta tags (title tags, meta descriptions, header tags) to keep content optimised and properly structured.
o Assist with inserting basic tracking tags/pixels via Google Tag Manager (GTM), referring complex technical setup to NUS IT.
o Liaise with NUS IT colleagues on technical requests or updates related to Salesforce Experience Cloud.
• Content Strategy & Creation
o Write and update search-friendly web copy and landing page content for assigned articles and pages, adhering to NUS Postgraduate messaging pillars and search best practices alongside team members.
• Agency Liaison & Search Monitoring
o Assess proposals and campaign reports across paid, organic, and AI search.
o Assist in monitoring website traffic, search rankings and basic metrics using Ahrefs, GA4, and Google Search Console to to track page performance against agency targets.
• Reporting
o Collate site performance data and agency campaign metrics into clear, straightforward summary reports and slides for management review.
Requirements:
Academic & Professional Certification
• At least a Polytechnic Diploma or equivalent preferred
• Strong English language proficiency is essential
• IT savvy and proficient in MS Office applications
• Basic proficiency in HTML/CSS for front-end web formatting and content layouts.
• Working knowledge of design software such as Canva, Adobe Illustrator, or Photoshop would be advantageous.
• An understanding of the higher education landscape is highly advantageous.
Experience & Attributes
• Minimum 3 years of relevant experience in digital marketing, website management, content development, and working exposure to SEO/GEO.
• Experience liaising with external creative, digital, or SEO agencies to ensure performance and on schedule execution.
• Proficient in using Ahrefs, GA4, and Google Search Console to monitor keyword rankings, identify content gaps, and inform web copy refinements for assigned pages.
• Hands-on experience building and maintaining pages in Sitefinity or a comparable CMS is required.
• Ability to grasp technical platform concepts quickly and communicate effectively with IT/technical teams; prior exposure to Salesforce Experience Cloud or similar enterprise platforms is advantageous. Working knowledge of GTM for installing and verifying tracking tags/pixels (e.g. GA4, conversion tracking).
• Strong verbal, written, and presentation skills, with the confidence to communicate search insights, site performance metrics, and content updates clearly to internal stakeholders and management.
• Strong eye for detail, meticulous editorial standards, and the ability to manage competing priorities in a fast-paced environment.
• Resourceful team player with strong problem-solving skills, comfortable working collaboratively across teams in a fast-paced, results-oriented environment.
A copy of academic certificates and transcripts from GCE O-level onwards should be uploaded via the online application portal.
